Login EMPLOYEE ADVOCACY PLATFORM | Authentic CONTENT AT SCALE – EVERY TIME
Turn your team into your best marketing channel.
Echo by MySocial.ai gives marketing and communications leaders everything they need to plan, create, approve, and publish LinkedIn content across an entire team – without losing brand consistency or burning out your Content Managers.
Whether you’re running a 10-person sales team or a 5,000-seat enterprise advocacy program, Echo manages the complexity so your people can focus on showing up.
Your content program, finally under control
Most advocacy platforms give your team a library and hope for the best. Echo gives Content Managers a command centre.
Echo’s approval inbox, content scheduling engine and AI copywriter work together so posts go out on time, in the right voice, to the right audience – with full visibility and control for the people running the program.
Scale isn’t the problem – consistency is
For marketing leaders running advocacy programs, the moment your team grows past a handful of people, quality control becomes a full-time job. Posts go out off-brand. Scheduling becomes a spreadsheet nightmare. Approvals get lost in Slack threads. Echo was built to solve exactly this – so you can scale without the chaos.
Intelligent scheduling
Echo’s scheduling engine assigns posts to optimal time slots by geo, respects per-employee posting frequency, and distributes content evenly – no manual slot management required.
Approvals inbox
Content Managers get a single, sortable inbox showing every pending post, tracked changes, and approval actions – all without leaving the platform.
AI copywriter
Each team member gets AI-generated content that reflects their individual tone of voice, role, and industry – so posts sound human, not templated.
Brand content profiles
Set anchor topics, exclusion terms, and brand tone parameters at the group level. Echo applies them consistently across every piece of content generated.
Multi-user, multi-group
Organise employees into groups by region, role, or business unit. Content profiles, scheduling rules, and approval workflows are all configurable per group.
Content Manager inbox notifications
Content Managers are alerted the moment new content is ready for review, with full context on what changed and what’s pending – so nothing falls through the cracks.
Here’s how Echo works
1. Build your content program in minutes
Echo makes campaign creation easy. Simply create a master post, choose the dates you want the post live and hit adapt. The engine will take care of the rest, automatically adapting that content for every individual team member based on their personal tone of voice and brand settings.
The result isn’t a batch of similar-looking posts.
Echo’s engine makes each piece distinctly different – personalised to the individual, consistent with their group’s content profile, and aligned to your broader brand framework. Once you’re happy with the drafts, share them for team approval.
2. Review, approve and publish with confidence
Echo’s approvals workflow makes short work of large volumes of adapted posts. With tracked changes and dynamic chat, you’re able to see at a glance what to focus on. Approve, request edits, or open a chat thread with the team member directly from the inbox.
Team members stay in control too. They can choose full approval mode — reviewing every post before it publishes — or auto-publish, so approved content goes straight to their feed without the back-and-forth.
Either way, Echo tracks everything.
3. Posts go out on schedule – automatically
Once approved, Echo takes care of the rest.
The scheduling engine assigns each post to the optimal time slot for that team member’s audience, applies geo-based timing across regions and prevents over-scheduling.
Your team posts consistently. Your brand stays consistent. Your Content Manager keeps their sanity.
What Our Customers Think About MySocial?
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I closed a deal worth $81,000 in 2 months working with MySocial.ai
Taryn H. Sales Manager -
MySocial.ai has significantly elevated my LinkedIn presence. For the first time, people are reaching out to discuss meaningful topics; ones I can help them with.
Florian R. Sales Leader -
The AI copywriter has helped me save time drafting my posts and helped me find my voice for my content creation on LinkedIn.
Ella H. PR & Comms Leader
Enterprise Social Selling & Advocacy
How is Echo different from other employee advocacy platforms?
How much control do Content Managers have over what gets published?
Can Echo handle a team that spans multiple regions or business units?
Will AI-generated posts actually sound like each individual employee?
What does getting started look like?
Start posting smarter today!
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