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Challenge
Bestmed was one of our earliest clients. As the business grew, its marketing challenges became more complex. Hannah, the only marketer in the company, faced the enormous task of running events, managing executive LinkedIn presence, driving paid and organic campaigns, and attempting to keep an outdated CRM system functional and relevant. With resources stretched thin and systems disjointed, progress was slow and frustrating.
Our Approach
We offered Hannah fractional access to senior marketing expertise through a block of one-hour consulting sessions. Over eight sessions, we worked with her to prioritise activities, design tactical campaigns and address critical gaps – most notably their CRM, which was holding everything else back. Rather than executing tasks for Hannah, our role was to give her clarity, confidence, and senior-level perspective. Together, we built a roadmap that helped her navigate day-to-day pressures while making strategic improvements.
Results
– Simplified and strengthened CRM usage, unlocking smoother campaigns
– Equipped Hannah with frameworks for supporting Executives, running events, and driving campaigns
– Enabled a small team to punch above its weight by tapping into external senior expertise
“Having a senior marketing strategist on call gave me clarity and confidence to move faster – without the cost of adding headcount.”
Photo by Vitaly Gariev on Unsplash
