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Challenge
Lenovo’s brand strength in hardware is undisputed, but this legacy created a blind spot in the market: many prospects simply didn’t know Lenovo also delivered advanced solutions and services. The PR and social media team recognised the importance of tackling this perception gap through thought leadership and executive visibility on LinkedIn. Yet most senior leaders were re-sharing company updates without context, lacking the authenticity and personal voice needed to resonate.
Our Approach
To solve this, Lenovo turned to MySocial.ai’s Done For You service. We worked closely with Executives, interviewing them to understand their experience, tone, audiences and their challenges and strategic goals.
This process allows us to craft content that not only reflects Lenovo’s innovation, but also highlights the unique voices of its leaders. We created original content on their behalf and built a cadence of consistent publishing (the key to any organic marketing activity). Alongside this, we provided one-to-one coaching, ensuring all executives on the program were confident in reinforcing their presence online and at events. For the PR and social media team, this meant less administrative burden while seeing their strategic comms efforts amplified through credible leadership voices.
“Working with MySocial.ai has been empowering. I’ve enabled senior Executives to be more present and consistent online with the most time saving and innovative technology around.”
— Ella H, Head of PR & Social Media, Lenovo EMEA
Sample of the Results
– $5M USD in pipeline generated
– $500K USD in closed business directly attributed to the program
– 450,000 content impressions
– $137K USD earned media value
All of the above was achieved with just one Executive profile within the first 12 months of their time on the program.
