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Challenge
Logicalis recognised that its Australian sales team could expand their reach and influence if they embraced social selling as part of their sales toolkit. However, most team members didn’t feel confident in putting themselves out there on social media and didn’t feel equipped with the knowledge to use social effectively. Leadership wanted to ensure the team understood not just the mechanics of posting, but the why of social selling, how it could grow their pipelines and create authentic connections with customers.
Our Approach
We designed a tailored social selling training program that gave the entire sales team a strong foundation. The training focused on:
– What social selling and employee advocacy are and why they matter
– What’s in it for them to share social content aligned to their business (yes, there are benefits to both the individual and to the business)
– How LinkedIn can help individuals and businesses build credibility and trust in a noisy market
– Practical steps for creating, sharing, and engaging with content to support pipeline growth
By combining education with real-world examples and actionable takeaways, we left every participant with the tools and confidence to start immediately.
Results
– Significant long term increase in volume and quality of content being shared
– Team members described it as a “GREAT session” with amazing feedback
– Managers noted that engagement levels online skyrocketed immediately after
– Within days, there was a HUGE jump in the Logicalis team posting organic content
– Executive leaders themselves began posting, modelling best practice for their teams
