Challenge Bestmed was one of our earliest clients. As the business grew, its marketing challenges became more complex. Hannah, the only marketer in the company, faced the enormous task of running events, managing executive LinkedIn presence, driving paid and organic campaigns, and attempting to keep an outdated CRM system functional and relevant. With resources stretched […]
Challenge Logicalis recognised that its Australian sales team could expand their reach and influence if they embraced social selling as part of their sales toolkit. However, most team members didn’t feel confident in putting themselves out there on social media and didn’t feel equipped with the knowledge to use social effectively. Leadership wanted to ensure […]
Challenge As Sales and Marketing Lead of Seamless SMSF, Taryn wears many hats. She manages a team, drives regional growth and balances sales and marketing responsibilities. Alongside these demands, she wanted to elevate her personal brand to connect authentically with a diverse audience spanning multiple generations. The difficulty was not a lack of ambition but […]
Challenge Lenovo’s brand strength in hardware is undisputed, but this legacy created a blind spot in the market: many prospects simply didn’t know Lenovo also delivered advanced solutions and services. The PR and social media team recognised the importance of tackling this perception gap through thought leadership and executive visibility on LinkedIn. Yet most senior […]
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