Introduction: Why Prompts Matter in AI Content Creation AI has become a game-changer for executives, marketers, and business owners who want to create consistent and engaging social content. But success doesn’t come from pressing “generate”, it comes from knowing how to prompt AI effectively. Whether you’re writing a fresh LinkedIn post, improving a draft you’ve […]
Fast summary Looking to gain more awareness around the professional services you offer? Effective storytelling on LinkedIn is your ticket. In practice, this involves incorporating real elements in content, whether that be through testimonials or stories based on true events. Stories foster trust faster than facts alone and deliver long term benefits to the reputation […]
Fast summary Optimise your LinkedIn profile to make a great impression online. Many professionals, especially sales and marketing, invest lots of time and resources into building brands but how often are these skills applied to strengthening one’s own image? Tip 1: Nail your headline With over 930 million users on LinkedIn (and growing), it’s a […]
Fast summary So, what is social influence? And how can it help you advance opportunities for you and your business? We earn social influence by building a reputation as someone who offers effective solutions to industry challenges, initiates new ways of thinking and is worthy of respect and trust. Recognised as a professional currency, social […]
Fast summary Social Selling and Sales Enablement. What do they actually mean? And why are they important for your business? Let’s digest what it all means and how Social Selling and Sales Enablement work together to amplify your business. What is Social Selling? Social Selling leverages social networks to identify, establish and nurture relationships with […]
Challenge Bestmed was one of our earliest clients. As the business grew, its marketing challenges became more complex. Hannah, the only marketer in the company, faced the enormous task of running events, managing executive LinkedIn presence, driving paid and organic campaigns, and attempting to keep an outdated CRM system functional and relevant. With resources stretched […]
Challenge Logicalis recognised that its Australian sales team could expand their reach and influence if they embraced social selling as part of their sales toolkit. However, most team members didn’t feel confident in putting themselves out there on social media and didn’t feel equipped with the knowledge to use social effectively. Leadership wanted to ensure […]
Challenge As Sales and Marketing Lead of Seamless SMSF, Taryn wears many hats. She manages a team, drives regional growth and balances sales and marketing responsibilities. Alongside these demands, she wanted to elevate her personal brand to connect authentically with a diverse audience spanning multiple generations. The difficulty was not a lack of ambition but […]
Challenge Lenovo’s brand strength in hardware is undisputed, but this legacy created a blind spot in the market: many prospects simply didn’t know Lenovo also delivered advanced solutions and services. The PR and social media team recognised the importance of tackling this perception gap through thought leadership and executive visibility on LinkedIn. Yet most senior […]
Fast summary For as long as we can remember, there’s been this divide between sales and marketing teams with each pointing the finger at the other on what they could be doing better. The thing is though, embracing the strengths of both sales and marketing and working together is a sure-fire way to win more […]
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